Anna Porter: Fine Artist, Photographer, MARCOM Specialist


Anna Porter is an award-winning fine artist, photographer, writer and marketing communications specialist with expertise in the fine art, advertising, high technology, management consulting, retail and education industries. She brings 15+ years of experience in traditional and online marketing, copywriting and content creation for print and internet publication, business writing, image creation and editing, new business development, branding, corporate training and special events.


A graduate of the University of Toronto with a Bachelor of Science in Psychology with extensive Fine Art Studies at Portland Community College, Anna helps businesses position themselves for success in the marketplace. She possesses a unique combination of marketing savvy, artistic aesthetics, superb design skills and computer expertise, combined with entrepreneurial drive, an outstanding work ethic and the determination to succeed.

 

Anna draws on her experience as a gifted artist, specializing in water media, mixed media, collage, event, floral, landscape and wedding photography, and floral design, to create stunning brochures, fact sheets, product sheets, professional biographies, press releases, announcements, invitations, and digital and direct response advertising. She has a keen eye for color and design, and advanced skills in Apple, Adobe and PC software for content creation and management, image editing, ebook publishing, and advertising layout and design. Anna has the proven ability to effectively write and manage traditional and online content, as well as generate email and direct mail marketing programs to produce highly qualified leads that result in long term revenue for our clients.


A B2B marketing expert, Anna develops and implements marketing communications plans and integrated print and internet advertising campaigns that deliver results. She consistently and quickly creates persuasive messages that get to key customer benefits, drive traffic to websites, and increase sales. As an inside, outside, retail, B2B and B2C sales professional, Anna has dynamic presentation skills. She creates and delivers high-impact sales and business presentations, is comfortable in the classroom and the boardroom, leads seminars and training events with ease, and provides individual training and coaching services for clients to ensure long term success.


Together with George Porter, Anna co-developed the “N” Step Selling Cycle, a propriety sales training and tracking program that produced 30% to 50% sales increases in the first year of implementation at over one dozen client companies. An articulate teacher and motivating speaker, Anna facilitates learning with clear communications and instructions, excitement and passion about the subject matter, and compassion and patience for her students.
She has lead sales and marketing seminars for managers, taught art and design principles, concepts and techniques to students and adults, and trained students and business executives in the use of computer hardware and software.


Most recently, Anna co-authored Lake Oswego Consulting Group’s Marketing Your Art Workshops, a series of half-day workshops for artists, photographers, sculptors, and other creative professionals designed to help them create a brand identity in their target markets and online, develop products for every market, set prices, find alternative channels of distribution, communicate effectively about their art and product offerings, and create realistic and achievable one year marketing plans for their art businesses. She serves as a featured speaker at the workshops and also offers clients specific training in social media marketing, blogging and a variety of application software packages.


Anna can help your business get the media and online attention it needs to survive and grow in a competitive marketplace and challenging economy.


Call Lake Oswego Consulting Group today for a free, no obligation, initial consultation at

(503) 697-7666!